Market Survey An anti-counterfeiting campaign typically begins with a market survey to assess the extent and severity of the problem, if it exists at all. This survey facilitates the collection of samples and intelligence on workable leads.
- A physical (offline) survey, conducted through actual visits to shops and distribution centers, provides a situationer for a particular area, and allows for the immediate collection of suspect samples for evaluation. This approach enables the initiation of an upstream investigation to identify possible suppliers and sources, as well as to determine the seriousness of counterfeit presence in the locality. This survey can serve as the starting point for the legal process, including the distribution of warning letters, or conducting an information drive.
- An online market survey helps determine the presence of counterfeits in a much broader market. It allows for the selection of feasible targets for further actions and the collection of samples for authenticity checks. An online survey can serve as the basis for legal actions, including Take-Down Notices, and can ultimately lead to seizure actions following the legal process.